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POTATO TALK: It is argued that potato crisps - unlike Pringles - did not contain non-potato flour.

POTATO TALK: It is argued that potato crisps - unlike Pringles - did not contain non-potato flour.

Save taxes: Make potato crisps that are not potato

The next time you want potato crisps don't reach out for Pringles - a British court has ruled that the famous potato crisps are not really potato at all. As a result, Pringles are now exempt from value added tax (VAT), which can save its manufacturer Proctor & Gamble (P&G) millions of pounds. Customers will have to pay less too.

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