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PREMIUM LEVEL POSITIONING: TTSL plans to position itself at a premium level and get out of the "cheap phone" tag.

PREMIUM LEVEL POSITIONING: TTSL plans to position itself at a premium level and get out of the "cheap phone" tag.

Japanese firm buys stake in Tata Teleservices

Tata Teleservices' (TTSL) two-year hunt for a foreign partner is finally over. Japanese telecom company NTT DoCoMo has bought a 26 per cent stake in TTSL - India's fifth largest telecom player - for $2.7 billion, as the two join hands to lay the road for a brand new business strategy.

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