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SHOPPERS STOP: Thirteen-year high inflation forces middle-class consumers to cut spending.

SHOPPERS STOP: Thirteen-year high inflation forces middle-class consumers to cut spending.

Fun and frolic over, middle-class tightens belt

Higher inflation and increasing interest rates have forced middle class consumers to cut back their spending on shopping, amusement and eating out by nearly 55 per cent in the last one year, according to a survey by an industry lobby. Rising inflation that has already hit a 13-year high at 11.98 per cent has pinched the middle class most.

MASSTIGE MAGIC: Affordable Ponds moved up the premium ladder, by launching age miracle range.

'Masstige' is new marketing Buzzword

The Masstige bandwagon targeting the sweet spot between mass and class – that's the new middle class.

http://www.ibnlive.com/news/masstige-is-new-marketing-buzzword/40780-7.html

NO MIDDLE GROUND: While the rural countryside is alive with excitement about polls, the urban middle class is indifferent.

UP middle class uninterested in polls

UP politicians are spending time and money to woo voters, but the urban middle class is losing interest in polls.

http://www.ibnlive.com/news/up-middle-class-uninterested-in-polls/39710-3.html

WHO CARES? Experts say the urban middle class feels isolated from election issues.

QOTD: Do Indian elite care for polls?

While Mumbai may have come out in huge numbers to cast its votes, nationwide figures show a pathetic trend.

http://www.ibnlive.com/news/qotd-do-indian-elite-care-for-polls/32597-4.html

GREAT INDIAN MIDDLE CLASS: The middle class has great economic ambitions but old habits also die hard.

Indian middle class happy with economic progress

The great Indian middle class is that section of society which has to be admired for its spirit and enterprise.

http://www.ibnlive.com/news/indian-middle-class-happy-with-economic-progress/32178-3.html

SOTN Finale: Middle-class rising

20.2 pc of India's population forms the middle class. 77 pc of the middle class carry cell phones, 32 pc have credit cards.

http://www.ibnlive.com/news/sotn-finale-middleclass-rising/32172-3.html

CLASS WISE: It

Many faces of the middle-class

Would you define the middle-class in terms of income, aspiration or values? Is it's character changing now?

http://www.ibnlive.com/news/many-faces-of-the-middleclass/32037-3.html

RESIDENT POWER: RWAs feel unless one is involved in the government, one is not taken seriously.

RWAs are tools of empowerment

RWAs were rechristened empowerment tools when they forced the govt to roll back a 10 pc electricity tariff hike.

http://www.ibnlive.com/news/rwas-are-tools-of-empowerment/31956-3.html

ACTION REPLAY: For Ramaswamy, taking on an activist

This 73-yr-old is largest PIL filer

The middle-class has been known for having little appetite for taking risks, but not a 73-yr-old in Chennai.

http://www.ibnlive.com/news/this-73yrold-is-largest-pil-filer/31852-3.html

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