Advertisers have known this all along, but now it is scientifically proven: men who are exposed to naked women stop paying attention to prices. According to a report Tuesday by Flemish broadcaster VRT, a study by the University of Leuven found an inverse relationship between testosterone levels and price awareness among males. The 'naked women' effect is particularly strong among machos, the study found.
Fainthearted do also have a good chance of winning the heart of women.
http://www.ibnlive.com/news/macho-men-dont-always-get-the-girl/63419-19.html
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