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RED LINEUP: The latest to join the red bandwagon are multi-billion dollar companies like Microsoft and Dell.

RED LINEUP:  The latest to join the red bandwagon are multi-billion dollar companies like Microsoft and Dell.

Despite celebs, Bono's Red Campaign is in the red

Two years ago at the World Economic Forum, rock star and activist Bono made a big splash, announcing he was launching the "Red Campaign." It was a way for people to buy the things they'd buy anyway and feel good about where their cash was going. Now, Bono and his friends are back again with some new partners.

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