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GAME OVER? Media planners say the IPL effect is the reason behind the show's initial failure.

GAME OVER? Media planners say the IPL effect is the reason behind the show

IPL maybe a hit but SRK is Paanchvi... fail

Shah Rukh Khan’s magic would have worked for his Indian Premier League team but it is clearly not reaping the same results for the much hyped Star Plus quiz show Kya Aap Paanchvi Paas Se Tez Hain?